Stephen Letourneau is the Founder and Chief Branding Officer, Head of Brand Ideation of Green Light Acquisitions. Stephen is responsible for developing the brand identities of the various products the Holding Company develops. He brings more than fifteen years of visual merchandising having worked with Restoration Hardware, Kate Spade, and other major retail in North America. Stephen is responsible for managing GLA’s acquisition of Cannuka luxe skincare line, overseeing its reformulation and repackaging the brand. Additionally, Stephen developed and oversaw Cannuka’s go-to-market plan that led to Cannuka’s global growth.
At the launch of GLA, as the company began its work in cannabis reform, Stephen oversaw the hiring and training of over 1,500 Ohioans for petition and quality control operations. He was responsible for creating complex organizational systems needed to supervise, direct, tracking and management the day-to-day operations of personnel and assets.
His extensive human resource experience in the private sector serves him well having to work with a diverse staff. Because Stephen believes in hands-on management of the process, traveling to meet face-to-face with office administrators and staff.
Stephen is leading the charge by directing our Global Cannabis Brand Portfolio. Responsible for the ideation, creation, and development of brand ethos, product development and driving the strategy surrounding the launching and growth of the individual product lines. Aside from merchandising for brands like RH, J.Crew and Kate Spade, his background in both Human Resources and Operations gives him the ability to connect and lead the right people for the growth of the brand; while maintaining an intimate knowledge of supply chain logistics to hit these targets on time. Excited for the opportunity to take this passion across multiple categories and build the first legitimate Cannabis lifestyle brand with product lines acutely focused on the Canna Curious discerning luxury Wellness consumer.
As a thought leader in the space, the Stephen has spoken at both intimate gatherings for the press as well as with C-Suite panels to discuss the global cannabis trend and how the different international market will embrace and amplify the space. Looking at each product with a focus on unique end-user experience then reverse engineering that moment of engagement back down to the ideation that will fill that need.
This new and emerging market is looking for leadership that isn't focused on the current landscape but for people that are looking towards what's happening 3-5-10 years from now and setting the foundation for a brand that will exceed those needs.
Stephen is a Board member at Nemacolin Woodlands Resort Board, a founding member of the Franklin County Child Task Force, an avid endurance athlete having completed 4x 70.3 Half Ironman, and a combined total of more than 35 Full + Half marathons. His primary joys are traveling and spending time with his family and being the best uncle and godfather.